If you already have a great set of naturally-curled lashes, you might not see what the big deal is. But if you have stick-straight lashes like me, you'll be so excited when your curl holds all day. All day!
Side note: Reviewers on Amazon call this their HG mascara, or, as I was recently informed, Holy Grail mascara. For the longest time I thought it was short for Home Girl mascara. And I didn't even think twice about it, ha!