Word as Image

Ji Lee, Facebook's Creative Director, has released a book of word-images where the challenge was to create an image from a word, using only the letters contained in the word — and using only the shapes of the letters, without adding extra parts. A really cute and creative project. It also reminds me of those word games I played as a kid where you'd see something written out like this...

mind
matter

...and have to guess what idiom it was. Did you play that game?