Beecher's -- they're making curds!
Once I was in London for three days and I spent a large portion of time looking for crumpets. I had heard about them before and was beginning to think that maybe they only existed in fairy tales. At the very very end of the trip, I finally found some crumpets on the bottom shelf of a 7-Eleven-esque shop. I had pictured people fighting in the aisles over packs of the muffins, but there they were, a whole shelf of them, and no one even looking twice. Who knew that in Seattle there would a whole shop devoted to the making and consuming of delicious, toasty crumpets at The Crumpet Shop.